How Quechua make you feel you’re in the mountains…
Quechua is a brand I’ve always liked. Founded in 1997 in an apartment in Sallanches, it grew quickly to become one of the top ten mountain gear brands within just six years. How? Well, distribution via...
View ArticleA Ski Resort Rebrand Case Study: Val Thorens United
Last week Skipedia met with Gregory Guzzo, director of the Val Thorens Tourist Office to discuss the process and rationale behind their recent rebrand to ‘Val Thorens United’. Skipedia: What were the...
View ArticleChamonix introduces new brand identity, Facebook page and Twitter competition
Close observers of the industry will have noticed that the French resort of Chamonix has rebranded since last season. When we met Anne-Laure Du Chattel at Grand Ski 2012, she had just started in her...
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